A strategic home,
chosen from strength.
All four shareholders have decided, unanimously. We are coming to you first.
Douwe and Tabitha have started new chapters. Rather than run Advance Insight founder-light through 2027, we are choosing its next owner now, from strength. The support base is at its peak, the team is certified and intact, and the July lead-flow is converting. We are speaking with a small number of parties. You are our preferred fit: same city, same AI ambition. Agree terms by mid-October and we do this exclusively with you.
The decision is made. This is a structured process with a set calendar.
The deadline is ours: terms by 15 October, signed by the end of October.
The price rises with time. Every implementation we sign from the July pipeline puts the team you would be buying back to work.
Advance Insight B.V.: Odoo Gold partner, five years of delivery across East Africa. Two entities, one clean transaction. The founders are stepping back. The delivery organisation stays fully intact.
The entity you buy. No staff and essentially no monthly cost. The NL office lease (€4K/mo) ends Oct–Nov 2026.
The operating company. All employment contracts sit here: the team, the Nairobi office, the delivery operation.
The delivery team
Certified Odoo consultants in Nairobi with stable output: 1,700–1,860 hours logged every month this year. June was the highest of all. The team came through the founder transition intact. No expensive management transfers with the deal. Outgoing leadership fees (≈€16.8K/month) stay behind, and a paid engineering transition of 3–6 months is available for continuity.
receipttimesheets Jan–Jul 2026 · 9,405 lines · extracted 23-07-2026The client book
25+ paying support relationships across energy, agri, pharma, mobility and FMCG. The largest client is 23% of support, the top five around 50%. Genuinely diversified for a firm this size.
receiptOdoo posted journals · account 44000 · NL + KE entitiesThe conversion engine
Completed implementations become recurring support. Mopo, Moto Gari and SECO all converted in April–May 2026. Recent and provable. Your own pipeline compounds into this base from day one.
receiptthree implementation→support conversions Apr–May 2026 · zero support churn in invoicingYou're not buying expensive management. You're buying a delivery team, a support book, and an €80K/yr annuity.
Certified, Nairobi-based and intact through the transition. These are the people who kept the base at €45.5K a month. Full CVs, certifications and contracts sit in the data room.
Ivo Beniest
Head of OperationsOwns the client relationships, commercial follow-up and escalation, and stays billable. Led the July demand-generation restart. Transfers with a retention package.
Jake Onyango
Odoo ConsultantFunctional consultant across implementations and the support book.
Dennis Ndegwa
Functional ERP ConsultantFunctional Odoo consultant, implementations and support.
Deepali Bhatt
Odoo ConsultantFunctional consultant across the client book.
Prince Muhimpundu
Odoo ConsultantFunctional consultant. Part of the July demand-generation restart.
Wilson Wambugu
Odoo ConsultantFunctional consultant, implementations and support.
Louis Korir
Project Manager / ConsultantDrives project management on converted implementations and bills as a consultant in between. Part of the July demand-generation restart.
Sebastiaan Ton
Senior Odoo ConsultantSenior functional consultant on a freelance basis. Flexible senior capacity that scales with demand.
Support has run at ~€45.5K a month with no downtrend, straight through a founder transition and six months without a sales push. That resilience is the point: this is the layer the price is built on, and the platform your AI strategy lands on.
Avg support / month
January–June 2026. €510–545K annualised, no downtrend.
External-only average
Excluding internal bookings. The base stands on external clients alone.
Support clients
Largest is 23% of support, top five around 50%.
Commission annuity
Odoo commissions run ~€7–8K/month. July already booked at €10.4K.
Clients lost
Zero support churn in invoicing through the transition. Fading accounts are offset by fresh conversions.
Price vs recurring base
At the asking price you pay less than one times the annualised support layer alone.
Source: posted journals, account 44000 Odoo Support, NL + KE entities, extracted 23 July 2026. July journals post at month-end. Timesheets already track July support at ~€33–37K.
Inside the book
The anchors are companies you know from your own market. The book renews itself: fading accounts are replaced by fresh conversions. That is a healthy portfolio, not an eroding one.
The anchors · H1 support billed
MMG Energy€62.6KThe largest relationship at 23% of support. Meaningful, not existential.
Masaka€20.7KRamped through Q2.
Mopo€18.3KNew. Converted from implementation in April.
TireWorld€18.4KLong-standing account, currently tapering.
Moto Gari€11.7KNew. Converted in April.
Movement in the book
New in 2026Mopo, Moto Gari, SECO, Jaff Optical. The conversion engine at work.
FadingTireWorld and Kipharma taper. The monthly total still held. Churn nets out.
The tailTwenty further accounts across sectors and entities: BasiGo, CHC Griffin, Hollanda Fairfoods, Spring Valley Coffee and more.
Data roomPer-client monthly detail, contract terms and notice periods ship in the pre-packed data room.
Total invoicing fell from €113.6K (January) to €64.2K (June). We'll show you exactly where. Every euro of the decline is implementation. None of it is support.
June commission was not yet booked at extraction (July is already posted at €10.4K). Implementation fell €63.4K → €24.0K while the recurring layers stayed. Even at zero implementation, the floor is ~€53K a month.
You pay for the floor. Everything above it is recovery you don't pay for.
July: the flow restarted
The Nairobi team relaunched demand generation without the founders: 56 new leads in July, with support tracking €33–37K for the month. The CRM now carries a tagged shortlist of 22 high-priority leads with real traction.
One dynamic to keep in view: every implementation signed from this flow before closing puts the team back to work and raises the price.
The team is fully occupied but under-billed: hours held at 1,700–1,860 a month while the billable share slid from ~55% to ~46%. That is 4–6 certified FTE, €70–90K/month of unsold capacity, ready for deployment from day one.
The €480–510K support book is delivered at Advance Insight's cost base.
Elewa-cost delivery under unchanged rate cards. No sales effort required. The contracts already exist.
contribution on unchanged revenue.
4–6 certified FTE sit idle. Lack of demand, not lack of skill.
Fill the available capacity from your own pipeline in months one to six. Recruiting cost avoided. Delivery capacity owned from day one.
high-margin revenue from capacity you already paid for.
Elewa bills ~€60/hr in a price-competitive segment.
Gold status plus five years of references prove €90/€125 willingness-to-pay in your own city. Your book migrates up and your Odoo commission tier steps with it. This is the layer you cannot build alone.
margin on just 25% of your book migrating.
Two points we raise proactively
Acquired salary packages sit above Elewa scale.
That gap is your retention mechanism. Leave acquired packages untouched for 12 months and bring new hires in at your own scale. The premium buys the continuity the whole case rests on.
"Won't the acquired book reprice down to €60?"
The €90/€125 rate card survived five years of Kenyan market pressure and a founder exit. Proven pricing beats aspirational pricing, in both directions.
Beyond the book and the team: the assets that change what the combined firm can charge, and where it can operate.
Tax-authority IP, owned
ZRA Smart Invoice (Zambia), RRA EBM (Rwanda), URA EFRIS (Uganda). Mandatory compliance layers, built and deployed by this team, IP confirmed ours.
Three-country market access in one transaction, plus per-client reuse revenue. The full IP register (repositories, ownership basis, deployment counts) ships in the data room.
A pre-loaded AI channel
Your stated strategy is AI services. This deal comes with 25+ trusted support accounts: a warm distribution channel for that strategy, with the customer relationships already in place.
A team already building AI
Client portal product (~230 hours invested), CRM AI Action List, AI Notification Reports, automatic task status updates. You are buying a team already moving in your direction, not one that needs converting.
Gold status & references
Odoo Gold partner status transfers with the shares: 46 references, 14 certified experts (v17–v19) across agriculture, retail, health and more, with an average project of 48 users and the largest at ~400.
Measured by users under management (references × average project size), that is ~2,200 users, about three times the next Kenyan partner. A profile that takes years to build, active from day one. The commission tier steps with combined volume.
The investment case in one line: worst −€130K · base +€300K/yr with payback under two years · best, the purchase price back annually. Asymmetry of at least 1 : 3.
Needs two independent failures
Support collapse and zero AI upsell, together. Even then the ~€80K/yr commission annuity alone returns €150–180K under harsh decay. The cost base is exitable in about two quarters: KE contracts renew this year, there is no acquired management, and your own team absorbs the consultants.
Net maximum realistic loss: €100–150K over two years.
The continuation case, as-is
A team of eight runs the book as-is, including a €4K/month provision for engineering cover: ~€20.6K/month at ~36% margin. In your hands, engineering and back office fold into teams you already have: ~€350K/yr. Zero growth and zero upsell assumed.
At €400K that is ~1.6× standalone and ~1.1× in your hands, payback well under two years.
The three layers stack
Team filled, book blended, rate card graduated. The acquired unit runs at €500–700K EBITDA/yr by year two: the purchase price returned annually. The combined firm is re-rated as East Africa's premium Odoo partner.
Three ways to the same number
The sceptic's floor: €150–180K/yr of current support contribution × 2.5–3 → €375–540K. The price sits inside the band even if you ignore everything else on this page.
€247K/yr standalone (engineering cover included) to ~€350K/yr in your hands → €400K = ~1.1–1.6×, payback well under two years.
Two to three years and €300–500K of build losses to assemble this team, the Gold status and the book. You have been building exactly this since 2024. It is available in a single transaction.
The price sits inside the support-only band: you pay for the recurring floor. The implementation rebuild above it, with your sales engine on our July lead-flow, is upside you do not pay for.
€37.2K per month runs the entire continuation operation, including a €4K provision for engineering cover, and it sits almost entirely in the Kenyan entity. The Dutch holding runs at essentially zero once its office lease ends this autumn. Every line below is billable, shared, or exitable. The expensive management layer has already left the run rate.
People · €29,614/mo
The delivery team and the support engine in one line. Bills at €90/€125 once demand arrives. Standard KE contracts, renewing this year.
Runs delivery and the client relationships post-close. Retention package planned. Largely billable.
Project management is staffed when implementations convert and bills to those projects. Not a fixed layer: one delivery lead, no second management line.
Replaces the outgoing engineering capacity. AI tooling shrinks the need, and your own engineers already have the skills. They only need Odoo, which they are already learning.
Moves one-to-one with headcount. No fixed layer underneath.
Overhead · €7,604/mo
Co-locating with your office removes most or all of this line. Annual lease.
Partial overlap with your own stack. The overlap saves from day one.
Discretionary. Yours to redirect or stop.
Client-driven and discretionary.
Ad hoc. No running contracts.
Day-to-day running costs of the Nairobi operation.
Already removed or ending · −€30.8K/mo of fees and NL overhead
Stepped back in July 2026. Already out of the run rate before this process began.
Does not transfer. Client relationships are handed over before closing.
Does not transfer. A paid 3–6 month transition is available for continuity.
The lease terminates October–November 2026. After that the Dutch holding carries essentially no monthly cost.
Folds into your existing back office. Together with the engineering absorption, this carries the €247K to ~€350K bridge.
The arithmetic
€57.8K/mo continuation income − €37.2K/mo cost base → €20.6K/mo EBITDA. The continuation case from section 07, built bottom-up, engineering cover included.
Rent, software overlap and back-office absorption lift the same book toward ~€350K/yr in your hands. None of it requires new revenue.
KE contracts renew this year, there is no acquired management, and severance exposure is minimal. In the downside case the operation right-sizes in about two quarters.
Until 2026 this book carried €26.8K/mo of management fees, including two €10K founder and CEO fees, on top of the cost base above. That capacity is margin in your hands.
Unaudited consolidated figures, NL + Kenya, per 30 June 2026, shown before the clean-up we are booking ahead of due diligence. These numbers will be refined as the audit progresses. No rights derive from this page: see the disclaimer.
Assets · €382.0K
Held across NL and KE accounts. Cash at the locked-box date transfers with the company.
€42K of this was collected in the first three weeks of July. Genuinely overdue: €7.7K in total.
Being trued per project against deferred income ahead of DD, with conservative write-downs where warranted.
Office deposits (the NL lease ends around closing) and client performance guarantees tied to project acceptance.
Includes KE withholding-tax credits and prepaid costs. Part of the conservative clean-up.
Equipment and software at net book value, plus participation and small loans.
Liabilities · €231.7K
Prepaid project and support positions, largely the mirror of work in progress. Trued in the same exercise.
€49.7K still open today. Related-party balances inside it are settled before closing.
Salaries, holiday allowance and KE statutory positions on the normal monthly cycle.
The net VAT position is a receivable (claimable exceeds payable). Accrual residues are being cleared.
The only debt line in the group. No bank debt anywhere. €5K repaid in July (€40K outstanding today), remainder settled at closing.
Equity · €148.4K per books
Consolidated NL + KE, unaudited.
Maximum envelope for conservative write-downs: aged project balances, old tax credits, clearing accounts.
The company you acquire carries positive net assets, cleaned by us before due diligence starts.
What the balance sheet says
The only debt is the shareholder loan (€45K at 30 June, €40K today), settled at closing. Everything else is normal working capital.
€42K of the 30 June receivables was collected within three weeks. Total genuinely overdue: €7.7K.
Prepaid income on the books exceeds unbilled work, and the clean-up is booked on our side, before due diligence.
H1 2026 closed at +€66K net for NL + KE combined, founder transition included.
Every question below is one we would ask in your seat. Short answers here, evidence in the data room. If we missed one, ask it in meeting one.
Is the recurring revenue actually recurring?
Fair question: much of the base bills monthly rather than on multi-year paper. What we can show: the base held €40–45K/month through a founder exit and six months without a sales function, 25+ clients have paid it for years, and invoiced support runs slightly above logged hours, which is retainer behaviour, not loose time-and-material.
A per-client contract audit (term, notice period, auto-renewal, change-of-control) is running now and lands in the data room.
Aren't we paying for our own synergies?
No. The price is anchored on what exists today: €150–180K/yr of current support contribution at 2.5–3× gives €375–540K before a single synergy. The group also closed H1 2026 at +€66K net. The arbitrage in section 05 explains why the asset is worth more in your hands than in ours. It is the upside case, not the price.
Revenue halved this year. Where is the bottom?
Decompose it. Of the €113.6K January peak, ~€53K was recurring (support plus commissions) and never moved. The entire decline sits in implementation, which is now at €24K and can only reach zero: roughly 80% of the possible decline is already behind us. Even at zero implementation the company runs at ~€50K a month.
Support swings month to month (a €37–59K band) without trending, and the July lead-flow restarts the one layer that fell. You price the floor. You rebuild the rest.
Does it actually run without the old leadership?
It already does. The founders stepped back in stages through H1 2026 and the machine kept its pace: 1,700–1,860 hours logged every month, June the highest of the year, support unmoved, and the July lead-flow rebuilt by the Nairobi team on its own.
For engineering continuity, a paid 3–6 month transition from the outgoing Head of Engineering is available, and the delivery lead transfers with a retention package. The continuation numbers already include a €4K/month provision for engineering cover, a need your own engineers largely fill.
How exposed is the book to its largest client?
The largest client is 23% of support, the top five about 50%, and twenty-plus further accounts carry the rest. For a firm this size that is genuinely diversified. The CEO personally warm-holds the top relationships until closing, and handover happens jointly with you.
Why buy the company instead of hiring the people?
Hiring gets you salaries. It does not get you the support contracts and their cashflow, the €80K/yr commission annuity, the Gold status and its commission tier, the tax-authority IP, or 25+ client relationships, and it adds one to two years of rebuilding delivery credibility. The transaction hands you all of it, running, on day one.
What state are the books in?
Honest answer: unaudited and being cleaned, by us, before you look. We are booking a conservative write-down of up to €50K ahead of due diligence, the audit is running, and section 09 shows the balance sheet before that clean-up. No bank debt, positive equity after the clean-up, and receivables that collect.
How real is the tax-authority IP?
Real, ours, and in production: ZRA Smart Invoice (Zambia), RRA EBM (Rwanda), URA EFRIS (Uganda). We present it as market access and reuse revenue, deliberately not as a valuation pillar. The register (repositories, ownership basis, deployment counts per country) ships in the data room.
Why sell, and why now?
Douwe and Tabitha started new chapters this year. Rather than run the company founder-light through 2027, the four shareholders decided, unanimously, to choose its next owner now, while the base is at its peak and the team certified and intact. Selling from strength beats selling from fatigue two years later, for us and for the buyer.
Will the team stay?
The packages are the glue: acquired terms stay untouched for twelve months and sit above local scale. A retention pool for key people is part of our closing plan, and the delivery lead transfers with a retention package. What the team is missing today is not a reason to leave, it is demand, and demand is what you bring.
What do clients hear, and when?
Nothing until signing. Until then the collaboration reads externally as a partnership that adds delivery capacity, which is also simply true. At signing we announce jointly, with the warm handover of the top relationships already done. No announcement gap, no vacuum.
Deliberately simple: one number, all cash, one calendar. Every clause we leave out shortens the path to closing.
All-cash at closing. No earnout, no vendor loan, no deferred tranches to negotiate.
Locked-box per 31 August 2026. The €40K shareholder loan is settled from company cash at closing.
Until 15 October 2026. After that the open process starts at €500K, and that number rises as the July pipeline converts into work for our own team.
LOI within two weeks of acceptance, then three weeks of exclusivity for confirmatory due diligence only. No price retrade absent a discovered material issue.
For named reasons: fit (lowest integration risk for team and clients), all-cash simplicity, and the value of speed to us. The discount expires with the validity date.
Confirmatory DD runs from a pre-packed data room: support contracts, audited figures, IP register, continuation model. Two to three weeks for a local, all-cash buyer.
The SPA is locked-box with one warranty cap and a small escrow. Twenty pages, not eighty.
Meeting one is about fit and the delivery collaboration, not price. The terms above follow in writing once we've spoken.
Same city, same ambition, and the lowest possible integration risk for team and clients. We look forward to the conversation. Talk to Douwe van Loenen, deal lead, mandated by all four shareholders.
This page is a confidential draft prepared by the shareholders of Advance Insight B.V. for discussion with a selected party. It is informational only.
No rights can be derived from this page or from any figure, statement or projection on it.
This is not an offer capable of acceptance. Definitive terms exist only in a signed share purchase agreement between the parties.
Figures can and will change. All numbers are unaudited management figures per the dates stated. The balance-sheet clean-up, the audit and the monthly closings are in progress and will refine them.
Due diligence is required. Any transaction remains subject to confirmatory due diligence, corporate approvals and definitive documentation.
Confidential. Please do not distribute or copy any part of this page without written consent.