Advance Insight B.V.
Odoo Gold partner, Nairobi and the Netherlands. The shareholders have decided to sell, and we are coming to you.
This page holds the information behind that conversation: what the company is, who the team is, what the numbers have done this year and why, what the cost base and the balance sheet look like, and the terms we propose. The figures come from our own Odoo administration and are unaudited. Where something is uncertain or still being cleaned up, it says so.
All four shareholders have decided to sell. Douwe and Tabitha have started new chapters elsewhere.
We are speaking with Elewa only, and would run the negotiation exclusively with you.
We aim to sign by the end of October 2026.
Figures are Odoo actuals for January–June 2026, unaudited.
Odoo Gold partner, five years of delivery across East Africa. Two entities, one share transaction. The founders are stepping back; the delivery organisation stays intact.
The entity you buy. No staff and essentially no monthly cost. The NL office lease (€4K/mo) ends Oct–Nov 2026.
The operating company. All employment contracts sit here: the team, the Nairobi office, the delivery operation.
Shareholders (each via a personal holding): Douwe van Loenen 35% · Tabitha Gerrets 25% · Peter Bleeker 20% · Sjoerd Herms 20%. All four mandate this transaction.
The delivery team
Certified Odoo consultants in Nairobi, with stable output: 1,700–1,860 hours logged every month this year, June the highest. The team came through the founder transition intact. Outgoing leadership fees (≈€16.8K/month: CEO €10K and Head of Engineering €6.8K) end at closing and do not transfer. A paid engineering transition of 3–6 months is available for continuity.
sourcetimesheets Jan–Jul 2026 · 9,405 lines · extracted 23-07-2026The client book
25+ paying support relationships across energy, agri, pharma, mobility and FMCG. The largest client is 23% of support, the top five around 50%.
sourceOdoo posted journals · account 44000 · NL + KE entitiesFrom implementation to support
Completed implementations become recurring support. Mopo, Moto Gari and SECO all converted in April–May 2026.
sourcethree implementation→support conversions Apr–May 2026Certified, Nairobi-based, intact through the transition. Full CVs, certifications and contracts sit in the data room.
Ivo Beniest
Head of OperationsOwns the client relationships, commercial follow-up and escalation, and stays billable. Led the July demand-generation restart. Transfers with a retention package.
Jake Onyango
Odoo ConsultantFunctional consultant across implementations and the support book.
Dennis Ndegwa
Functional ERP ConsultantFunctional Odoo consultant, implementations and support.
Deepali Bhatt
Odoo ConsultantFunctional consultant across the client book.
Prince Muhimpundu
Odoo ConsultantFunctional consultant. Part of the July demand-generation restart.
Wilson Wambugu
Odoo ConsultantFunctional consultant, implementations and support.
Louis Korir
Project Manager / ConsultantProject management on converted implementations, billing as a consultant in between. Part of the July demand-generation restart.
Sebastiaan Ton
Senior Odoo ConsultantSenior functional consultant on a freelance basis. Flexible senior capacity that scales with demand.
Support has run at about €45.5K a month over the first half of 2026, through a founder transition and six months without a sales push.
Average support / month
January–June 2026, or €510–545K annualised.
External clients only
The same average excluding internal bookings.
Support clients
Largest is 23% of support, top five around 50%.
Odoo commissions / month
H1 average, €51.7K booked in the half. July posted at ~€12K.
Monthly range
The band across Jan–Jun. Support moves month to month without a trend.
Support clients lost
No support client left the invoicing during the transition.
Source: posted journals, account 44000 Odoo Support, NL + KE entities, extracted 23 July 2026. July journals post at month-end; July timesheets tracked support at €33–37K, with ~€12K of July Odoo commissions booked.
Inside the book
The five largest support relationships in the first half of 2026, and how the book moved this year.
The largest accounts · H1 support billed
MMG Energy€62.6KThe largest relationship, at 23% of support.
Masaka€20.7KRamped through Q2.
TireWorld€18.4KLong-standing account, currently tapering.
Mopo€18.3KConverted from implementation in April.
Moto Gari€11.7KConverted from implementation in April.
Movement in the book
New in 2026Mopo, Moto Gari, SECO, Jaff Optical.
FadingTireWorld and Kipharma taper. The monthly total held: the additions and the fades net out.
The tailTwenty further accounts across sectors and entities: BasiGo, CHC Griffin, Hollanda Fairfoods, Spring Valley Coffee and more.
Data roomPer-client monthly detail, contract terms and notice periods sit in the data room.
Total invoicing fell from €113.6K in January to €74.7K in June. Support was not part of that fall, and €17.5K/month of it took matching costs with it.
Implementation fell €63.4K → €24.0K while the recurring layers stayed: June's support plus commission came in at €50.6K. At zero implementation, the recurring layers hold ~€53K a month.
The monthly P&L, January – June 2026
| € · NL + KE consolidated | Jan | Feb | Mar | Apr | May | Jun | H1 |
|---|---|---|---|---|---|---|---|
| Odoo Implementationincl. scoping | 46,843 | 54,137 | 63,353 | 44,885 | 33,500 | 24,032 | 266,750 |
| Odoo Support | 58,648 | 40,403 | 37,183 | 53,073 | 43,524 | 40,141 | 272,972 |
| Commission Received | 8,087 | 8,556 | 8,242 | 7,763 | 8,530 | 10,501 | 51,679 |
| Grantsincl. R&D product income & corrections | 11,053 | 7,921 | 6,666 | 9,601 | 9,922 | 0 | 45,163 |
| Total income | 124,631 | 111,017 | 115,444 | 115,322 | 95,476 | 74,674 | 636,564 |
| Team & employmentsalaries, management fees & statutory | 83,927 | 78,330 | 76,810 | 76,234 | 81,371 | 68,540 | 465,212 |
| Project costsoutsourced work, travel & discounts | 4,094 | 1,834 | 287 | −461 | −739 | 0 | 5,015 |
| Operating expensesrent, marketing, software & admin | 25,834 | 14,960 | 12,776 | 17,042 | 20,833 | 19,742 | 111,187 |
| EBITDA | 10,776 | 15,893 | 25,571 | 22,507 | −5,989 | −13,608 | 55,150 |
| FX, interest & depreciationnet | 5,325 | −1,113 | −1,014 | 271 | −50 | −1,729 | 1,690 |
| Net result | 16,101 | 14,780 | 24,557 | 22,778 | −6,039 | −15,337 | 56,840 |
Summarised from the posted general ledger, NL + KE, extracted August 2026: Implementation includes scoping; Grants includes grant income, R&D product income and related corrections. EBITDA is the operating result before FX, interest and depreciation. The May–June result carries the full legacy cost base — €20K/month of departing management fees and the Dutch office — that does not transfer; section 06 prices the continuation cost base at €37.2K/month.
July: the flow restarted
The Nairobi team relaunched demand generation without the founders: 56 new leads in July, a holiday month in which timesheets tracked €33–37K of support and ~€12K of commissions were booked. The CRM carries a tagged shortlist of 22 high-priority leads with real traction.
Three things come with the company besides the client book and the people.
Tax-authority IP, owned
ZRA Smart Invoice (Zambia), RRA EBM (Rwanda), URA EFRIS (Uganda). Mandatory compliance layers, built and deployed by this team, IP confirmed ours.
Market access in three countries, plus per-client reuse. The IP register (repositories, ownership basis, deployment counts) sits in the data room.
Gold status & references
Odoo Gold partner status transfers with the shares: 46 references and 14 certifications on the odoo.com listing (v17–v19) across agriculture, retail, health and more, with an average project of 48 users and the largest at ~400. Measured as references × average project size, about 2,200 users under management.
The per-person certification register of the transferring team sits in the data room.
Internal product work
A client portal product (~230 hours invested), a CRM AI action list, AI notification reports and automatic task status updates — built by this team alongside client work.
€37.2K a month runs the whole operation, including a €4K provision for engineering cover. Almost all of it sits in the Kenyan entity; the Dutch holding runs at essentially zero once its office lease ends this autumn.
People · €29,614/mo
The delivery team and the support engine in one line. Bills at €90/€125 per hour. Standard KE contracts, renewing this year.
Runs delivery and the client relationships after closing. Retention package planned. Largely billable.
Staffed when implementations convert, and billed to those projects. One delivery lead, no second management line.
Replaces the outgoing engineering capacity. Your own engineers already have the skills; what they would need is Odoo.
Moves one-to-one with headcount. No fixed layer underneath.
Overhead · €7,604/mo
Co-locating with your office removes most or all of this line. Annual lease.
Partial overlap with your own stack.
Yours to redirect or stop.
Client-driven.
Ad hoc. No running contracts.
Day-to-day running costs of the Nairobi operation.
Already removed or ending · −€30.8K/mo
Stepped back in July 2026. Already out of the run rate.
Does not transfer. Client relationships are handed over before closing.
Does not transfer. A paid 3–6 month transition is available for continuity.
The lease terminates October–November 2026. After that the Dutch holding carries essentially no monthly cost.
Folds into an existing back office.
The arithmetic
€57.8K/mo income (~€53K of billed work plus ~€5K of Odoo commissions) − €37.2K/mo cost base → €20.6K/mo EBITDA, about €247K a year, engineering cover included. Zero growth and zero upsell assumed.
Rent, software overlap and back-office absorption lift the same book toward ~€350K/yr. None of that requires new revenue.
KE contracts renew this year, there is no acquired management layer, and severance exposure is minimal. In a downside case the operation right-sizes in about two quarters.
Unaudited consolidated figures, NL + Kenya, per 30 June 2026, shown before the clean-up we are booking ahead of due diligence. These numbers will be refined as the audit progresses. No rights derive from this page: see the disclaimer.
Assets · €426.1K
Held across NL and KE accounts. Cash at the locked-box date transfers with the company.
€42K of this was collected in the first three weeks of July. Genuinely overdue: €7.7K in total.
Being trued per project against deferred income ahead of DD, with conservative write-downs where warranted.
Office deposits (the NL lease ends around closing) and client performance guarantees tied to project acceptance.
Includes KE withholding-tax credits and prepaid costs. Part of the conservative clean-up.
The net VAT position is a receivable: claimable exceeds payable. Accrual residues are being cleared.
Equipment and software at net book value, plus participation and small loans.
Liabilities · €275.7K
Prepaid project and support positions, largely the mirror of work in progress. Trued in the same exercise.
€49.7K still open today. Related-party balances inside it are settled before closing.
Salaries, holiday allowance and KE statutory positions on the normal monthly cycle.
The only debt line in the group. No bank debt anywhere. €5K repaid in July (€40K outstanding today), remainder settled at closing.
Equity · €148.4K per books
Consolidated NL + KE, unaudited. The lines above imply €150.4K; the €1.9K difference is a consolidation/FX translation gap, resolved in the clean-up.
Maximum envelope for conservative write-downs: aged project balances, old tax credits, clearing accounts.
The company you acquire carries positive net assets, cleaned by us before due diligence starts.
What the balance sheet says
The only debt is the shareholder loan (€45K at 30 June, €40K today), settled at closing. Everything else is normal working capital.
€42K of the 30 June receivables was collected within three weeks. Total genuinely overdue: €7.7K.
Prepaid income on the books exceeds unbilled work, and the clean-up is booked on our side, before due diligence.
H1 2026 closed at +€57K net for NL + KE combined, founder transition included.
The questions we would ask in your seat. Short answers here, the evidence in the data room. If one is missing, ask it in meeting one.
Is the recurring revenue actually recurring?
Much of the base bills monthly rather than on multi-year paper. What we can show: the base held €40–45K/month through a founder exit and six months without a sales function, 25+ clients have paid it for years, and invoiced support runs slightly above logged hours, which is retainer behaviour rather than loose time-and-material.
A per-client contract audit (term, notice period, auto-renewal, change-of-control) is running now and lands in the data room.
Revenue fell this year. Where is the bottom?
Of the €113.6K January peak, ~€53K was recurring (support plus commissions) and never moved. €17.5K/month of the drop was margin-neutral: grant income matched by grant-funded salaries, and the departing founder's own billing matched by his fee. The rest sits in implementation, now at €24K: roughly 80% of the possible decline is behind us. At zero implementation the company runs at ~€53K a month.
Support swings month to month (a €37–59K band) without trending, and the July lead-flow restarts the layer that fell.
Does it run without the old leadership?
It already does. The founders stepped back in stages through H1 2026: 1,700–1,860 hours logged every month, June the highest of the year, support unmoved, and the July lead-flow rebuilt by the Nairobi team on its own.
For engineering continuity, a paid 3–6 month transition from the outgoing Head of Engineering is available, and the delivery lead transfers with a retention package. The numbers in section 06 already carry a €4K/month provision for engineering cover.
How exposed is the book to its largest client?
The largest client is 23% of support, the top five about 50%, and twenty-plus further accounts carry the rest. The CEO personally holds the top relationships until closing, and handover happens jointly with you.
What state are the books in?
Unaudited and being cleaned, by us, before you look. We are booking a conservative write-down of up to €50K ahead of due diligence, the audit is running, and section 07 shows the balance sheet before that clean-up. No bank debt, positive equity after the clean-up, and receivables that collect.
How real is the tax-authority IP?
Real, ours, and in production: ZRA Smart Invoice (Zambia), RRA EBM (Rwanda), URA EFRIS (Uganda). We present it as market access and reuse revenue, deliberately not as a valuation pillar. The register (repositories, ownership basis, deployment counts per country) sits in the data room.
Why sell, and why now?
Douwe and Tabitha started new chapters this year. Rather than run the company founder-light through 2027, the four shareholders decided unanimously to choose its next owner now, while the base is strong and the team certified and intact.
The honest fallback, so you can weigh it: if no terms are agreed, nothing winds down. The company continues lean and profitable, at roughly €20K a month EBITDA, with no bank debt. We would rather place it with the right owner, because inside a bigger firm the same operation is worth more than standalone.
Will the team stay?
Acquired terms stay untouched for twelve months and sit above local scale. A retention pool for key people is part of our closing plan, and the delivery lead transfers with a retention package. What the team lacks today is demand, not reasons to stay.
What do clients hear, and when?
Nothing until signing. Until then the collaboration reads externally as a partnership that adds delivery capacity, which is also simply true. At signing we announce jointly, with the warm handover of the top relationships already done.
One number, all cash, one calendar. Every clause we leave out shortens the path to closing.
All cash at closing. No earnout, no vendor loan, no deferred tranches to negotiate.
Locked-box per 31 August 2026. The €40K shareholder loan is settled from company cash at closing.
We are speaking with Elewa only. If you want to take this forward, we negotiate with you exclusively and start no parallel process while we do.
We aim to sign by the end of October 2026.
LOI within two weeks of agreement in principle, then three weeks of confirmatory due diligence. No price retrade absent a discovered material issue.
The calendar
A first conversation about fit and the delivery collaboration, then terms in writing.
LOI and exclusivity, then confirmatory due diligence from the pre-packed data room.
SPA and signing, targeted for the end of the month.
Confirmatory DD runs from a pre-packed data room: support contracts, reviewed monthly closings, IP register, continuation model. Two to three weeks for a local, all-cash buyer.
The SPA is locked-box, short and standard. Twenty pages, not eighty.
Meeting one is about fit and the delivery collaboration, not price. The terms above follow in writing once we have spoken.
Contact. Douwe van Loenen, deal lead, mandated by all four shareholders.
This page is a confidential document prepared by the shareholders of Advance Insight B.V. for discussion with a selected party. It is informational only.
No rights can be derived from this page or from any figure, statement or projection on it.
This is not an offer capable of acceptance. Definitive terms exist only in a signed share purchase agreement between the parties.
Figures can and will change. All numbers are unaudited management figures per the dates stated. The balance-sheet clean-up, the audit and the monthly closings are in progress and will refine them.
Due diligence is required. Any transaction remains subject to confirmatory due diligence, corporate approvals and definitive documentation.
Confidential. Please do not distribute or copy any part of this page without written consent.